MISSION
We, aspire to become a world class integrated household furniture manufacturer co-existing in harmony with nature and the society it serves.

HISTORY
Latitude Tree Holdings Berhad was incorporated in Malaysia as an investment holding company. Through its subsidiary companies, the Group specialises in the manufacturing and sale of wooden furniture and components particularly rubber wood furniture for both the domestic and export markets. During the year, two more subsidiaries were added to the Group, namely Uptown Promenade Sdn Bhd (UPSB) and L-Tree Resources Sdn Bhd (LTR) where the latter is focusing on the Group’s future plans of expanding its upstream activities to Indonesia.

The Group has carved out a strong niche-in the household furniture segment, specifically dinning sets. From its humble beginning as a manufacturer of chairs for dining sets in 1988, the Group has grown into a complete high-and-medium end dining set manufacturer. About 90% its raw materials are rubber wood-based with the remaining being oak, pinewood and other wood-based materials.

The Group has made great advances to position itself as one of the largest rubber wood furniture manufacturer and exporter in Malaysia. Approximately 99% of the Group’s products are exported overseas to the US, Canada, Europe, South Africa, Australia, New Zealand, Japan and the Middle East Countries.

MANUFACTURING ACTIVITIES
The Group’s principal activities are operated from three factories in Klang, one in Trengganu and one Vietnam. The current workforce is about 2,500 employees.

PRODUCTS
The Group has developed wide range of products to cater for different customer’s requirements and expectations.
From the traditional piece-meal furniture, the Group has shifted strategically into the manufacture of whole set furniture since 1998 as a response to the emerging trends for whole set furniture.

The factories at LTF Kapar and RKO manufacture tables, chairs, cabinets and a variety of occasional items, LTF Trengganu concentrated in the manufacture of kiln-dried sawn timber and wide range of timber components that include chair legs, seat boards, table legs and table frames, whereas the Vietnam factory is focusing on the manufacture of high-end bedroom, living room and Small Office Home Office systems (SOHO) furniture sets.

PLAN
In order to achieve its mission of becoming a leading world class integrated furniture manufacturer, the Group continues to enhance its upstream and downstream operations.
In order to maintain the leading edge through continuous improvement of production efficiency, the Group is actively embarking on plans for production processes automation which involves the replacement and modification of existing machineries with the latest state-of-art and technology.

FUTURE
To succeed globally, the Group continues to combine innovation with traditional designs in order to produce quality rubber wood furniture of world class excellence.

http://www.malaysia-furniture.com
MALAYSIA FURNITURE Manufacturers, Exporters directory. Furniture Directory with companies and manufacturers in Malaysia

http://www.e-directory.com.my/web/furniture.asp
Malaysia furniture products manufacturers directory and trade portal. Directory listing with corporate homepage information, links and more.

http://furniture.asiaep.com/my
Malaysia furniture portal of information regarding manufacturer exporter, supplies of furniture all parts of the world.

http://www.newmalaysia.com/company/Furniture/index.shtml
Malaysia Furniture... Malaysia Furniture Industries - Malaysia manufacturers & exporters companies of: wooden, plastic, sofa, steel, plastic, bedroom office,marble, rattan furnitures ...

http://search.asiaco.com/Malaysia/Company/Furniture/
Malaysia : Company : Furniture... Sites: Malaysia Furniture Industries hot Malaysia manufacturers & exporters companies of: wooden, plastic, sofa, steel, plastic, bedroom office,marble, rattan ...

http://www.malaysia-industry.com/dir/furniture
Welcome To Malaysia-Industry.Com (Chinese Version)... Malaysia Furniture. FURNITURE A comprehensive and informative guide to promote the Furniture Industry, related products and services, both locally and ...

http://www.muarfurniture.org
The Muar Furniture Industry Web contains furniture products, furniture manufacturers, exporters, importers, designer furniture, furniture fittings & fixtures accessories, rubberwood, rattan, upholstered.

http://www.mtc.com.my
The Malaysian Timber Council (MTC) was established in January 1992 to promote the development of the timber-based industry in Malaysia and the marketing of timber products.

http://www.matrade.gov.my
Malaysia External Trade Development Corporation. We assist Malaysian exporters in promoting their products to the world. We facilitate foreign buyers in establishing linkages with Malaysian exporters.

http://www.miff.com.my
Malaysian International Furniture Fair / Putra World Trade Centre, Kuala Lumpur, Malaysia.

http://www.efe.net.my
Export Furniture Exhibition Malaysia (EFE) / Asia Pacific Auction Centre, Kuala Lumpur, Malaysia.

http://www.mafex.net
Malaysian Furniture Export Exhibition Malaysia / Malaysia International Exhibition and Convention Centre (MIECC).

http://www.trade-link.com.my/woodtech02
:: Trade-Link Exhibition Services :: WoodTech 2002Endorsed By: Malaysian Woodworking Machinery Association. Malaysia Furniture Industry Council. Supported By: Ministry Of Primary Industries Malaysia. ...